Making Drone Delivery a Reality with DroneUp
Educate consumers and business leaders about drone technology’s increasing importance and resourcefulness. This “Jetsons-like” technology is a dream for most but most people across the US market don’t believe that drones will be able to make home deliveries for many years. DroneUp engaged with Escalate to educate its key audiences on current drone technology and the proper safety, logistical and legislative steps the company is taking to make drone delivery a reality.
The Escalate PR team started by focusing on the core tenants of any drone delivery company – technology, safety, and timeliness. Most importantly tapping into the deep industry knowledge of the DroneUp team and leveraging the active progress with regulators and safety administrators on drone delivery. Escalate crafted a strategic plan to place submitted articles and secure 1:1 interviews with some of the most influential Unmanned Aircraft Traffic Management (UTM) reporters highlighting the development, safety, and partnerships DroneUp has taken on.
The team secured several interviews and contributed content pieces highlighting DroneUp’s technology-agnostic approach, focus on partnerships, and close ties to the FAA as new guidelines were being drawn up. Escalate’s outreach generated 51 pieces of media coverage in the first week, with a total of unique visitors per month totaling over 182,412,585 which also included 29 new backlinks to the company site. Media coverage included Bloomberg, Axios, CNET, The Verge, Aviation Week, MarketWatch, and several broadcast stations. This launch also provided the opportunity to secure interest from the likes of CNBC, Forbes, and Fox News to explore drone technology innovation. DroneUp’s CEO Tom Walker is now a sought-after source for commentary on drone delivery advancements. After one year, DroneUp is now one of the top TWO drone providers–the other being Google parent company Alphabet’s Wing–surpassing Amazon.
Escalate's outreach generated 51 pieces of media coverage in the first week, with a total of unique visitors per month totaling over 182,412,585.
Media coverage included Bloomberg, Axios, CNET, The Verge, Aviation Week, MarketWatch, and several broadcast stations.