Making Drone Delivery a Reality with DroneUp
Educate consumers and business leaders about drone technology’s increasing importance and resourcefulness. This “Jetsons-like” technology is a dream for most but most people across the US market don’t believe that drones will be able to make home deliveries for many years. DroneUp engaged with Escalate to educate its key audiences on current drone technology and the proper safety, logistical and legislative steps the company is taking to make drone delivery a reality.
The Escalate PR team started by focusing on the core tenants of any drone delivery company – technology, safety, and timeliness. Most importantly tapping into the deep industry knowledge of the DroneUp team and leveraging the active progress with regulators and safety administrators on drone delivery. Escalate crafted a strategic plan to place submitted articles and secure 1:1 interviews with some of the most influential Unmanned Aircraft Traffic Management (UTM) reporters highlighting the development, safety, and partnerships DroneUp has taken on.
