The team secured several interviews and contributed content pieces highlighting DroneUp’s technology-agnostic approach, focus on partnerships, and close ties to the FAA as new guidelines were being drawn up. Escalate’s outreach generated 51 pieces of media coverage in the first week, with a total of unique visitors per month totaling over 182,412,585 which also included 29 new backlinks to the company site. Media coverage included Bloomberg, Axios, CNET, The Verge, Aviation Week, MarketWatch, and several broadcast stations. This launch also provided the opportunity to secure interest from the likes of CNBC, Forbes, and Fox News to explore drone technology innovation. DroneUp’s CEO Tom Walker is now a sought-after source for commentary on drone delivery advancements. After one year, DroneUp is now one of the top TWO drone providers–the other being Google parent company Alphabet’s Wing–surpassing Amazon.