Industry: Health Tech and Digital Health
The healthcare industry is unlike any other, requiring PR agencies to have specific knowledge, media relationships, and industry insights to be successful. Escalate PR combines decades of health technology, digital health and pharmaceutical public relations expertise with our history of success supporting B2B tech and emerging technology companies. Having an agency that understands the storytelling nuances across AI / ML, SaaS, EHRs, mental health, employee benefits, and revenue cycle management can be the difference between success and the status quo.
We develop communications strategies that align with your strategies and get the right stories placed with the right news outlets to reach your audiences and deliver the results that move the needle.
Connecting Your Story with Your Customers
Healthcare is historically slow to adopt new technologies, even when the outcomes are plain to see. As technology evolves at an accelerated pace, and a growing number of companies clutter the market, the knowledge gap (and noise to cut through) between health tech companies and buyers grows. Our expertise lies in becoming experts in your solution and translating your story in a way that connects with customers, providers, users, patients, and investors to spur action.
Escalate PR’s health tech team was tasked with introducing a Japanese-based AI health tech company to the US healthcare market. Despite strong partnerships and outcomes in Japan, those successes didn’t translate to the vastly different US healthcare market. Following a US launch in 2022, the company looked to our health tech team to put them on the map. Our team was able to start at the beginning, introducing the company to key reporters, highlighting the shortcomings of the US health system and connecting that to the company’s product. Over the course of the first year, Escalate PR’s team was able to deliver more than 30 pieces of media coverage in key outlets, which resulted in multiple inbound leads and increased awareness – which clients attributed directly to our PR efforts.
An AI-driven health tech company that works with health plans to engage consumers was looking to leverage their upcoming Series An announcement to help drive awareness in the absence of product or partnership news. The Escalate PR health tech team identified the Series A news as a way to set the foundation for the company’s narrative and further define their place in the healthcare system. Despite the company’s low profile and relatively low fund raise, our team was able to deliver, garnering more than 18 pieces of earned media coverage across VC, healthcare and health IT trades, including Axios, MobiHealth News, Becker’s Health IT, HIT Consultant, and Fortune Term Sheet. Outcomes surpassed their previous total of coverage, including their Seed announcement coverage the year prior.