Public Relations for Health Tech
With decades of experience in healthcare and health tech, our senior-level PR team understands the complexities of communicating innovation in one of the most nuanced and highly regulated industries. Escalate PR turns complex healthcare technology into stories that resonate with the media, buyers, providers, patients, and investors.
Trusted by Innovative Health Tech Brands
We support companies across the healthcare and health technology ecosystem, from digital health and AI-powered healthcare solutions to EHRs, revenue cycle management, behavioral health, care delivery, employee benefits, pharmaceutical technology, and emerging models of care.
HealthTech Clients in the News
We secure media placements that showcase our clients expertise, build credibility, and connect their innovations to the trends shaping the future of care.
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Strategic HealthTech Communications
Health tech companies don’t need communicators who are learning the complexities of healthcare as they go. Escalate PR’s senior-level-only team brings decades of health tech expertise, helping companies translate complex technology and healthcare innovation into stories that build awareness, credibility and influence.
Whether you’re planning your first announcement or your communications team isn’t breaking through the noise, Escalate is the agency that can bring that top of funnel awareness and position your executives as go-to thought leaders.
What this means for your team:
Consistent media momentum – we don’t wait around for news. It’s our job to generate a consistent stream.
A peer-to-peer relationship – our team of senior-level PR pros seamlessly integrate with your internal team.
A clear path forward – full visibility into what’s working and where to go next
This is the foundation for building a health tech PR program that turns complex innovation into credible industry influence. Connect with our team today.
HealthCare & HealthTech Case Studies
Health Tech PR Case Study: GenAI-Driven Autonomous Medical Coding Solution Delivering Improved Reimbursement
Building Awareness for Cognixion’s Breakthrough in Assistive Health Technology
How Escalate PR Works Differently
Senior-Only PR Agency
Each team member has 15+ years of experience. No junior layers. No handoffs. No training on your time. Just effective, focused communications.
Proactive, Not Reactive
We embed deeply into your business to generate a steady stream of proactive stories, not episodic announcements. News or no news, it doesn’t matter. Our team is constantly generating new angles and story ideas to lang coverage for our clients and thought leaders.
Executive-Level Alignment
We work directly with your team to define a long-term point of view that extends beyond product launches and serves as a true resource to key media.
Strategy-First Working Sessions
We believe meeting times are for strategy. Reporting is an ongoing process that doesn’t require your time. Our working sessions focus on advancing your business’s priorities.
High Stakes, Straight Talk
You’re getting seasoned pros who move fast, challenge the status quo, and navigate strong goals with agility. We use our decades of experience to stress-test ideas so we can win faster and more often.
True Partnership
Candid counsel, transparent reporting, and a team that operates as an extension of your own, becoming masters of your messaging to create newsworthy stories.
Tailored Health Tech PR Strategies for Every Niche
Health tech is not one market. It’s a complex ecosystem of technologies, stakeholders, and solutions, each with its own buyers, challenges, and media opportunities. Our senior-level team understands how these niches operate and how to position companies within them. Some of the areas we work are:
- Telehealth & Care Delivery
- EHR, Documentation, & Clinical Data
- Revenue Cycle Management (RCM)
- Medical Devices & MedTech
- Mental Health & Behavioral Health Care
- AI+ML & Automation
- Patient Engagement & Experience
- Insurance, Employee Health & Benefits
We don’t apply a one-size-fits-all PR strategy; instead, we use our healthcare marketplace experience to shape your narrative and meet market changes and news media focus in real time.
The result is stronger positioning, more meaningful media coverage, and visibility that builds trust in a credibility-driven industry.
- Secure coverage across healthcare, health tech, business, technology media, and more
- Translate complex health technology into stories that make journalists say “Let’s talk!”
- Position companies as part of ongoing conversations about transforming healthcare
- Craft insightful articles and place executives in interviews and podcasts that reach ICPs
- Secure speaking roles at high-impact healthcare and health tech events
- Turn leadership POV into credible, market-defining narratives
- Analyze competitor messaging and identify whitespace
- Track the narratives moving the health tech market forward
- Move beyond generic innovation claims to establish clear, differentiated market positions
- Secure recognition in top healthcare and health technology awards
- Place executives on influential conference stages
- Build credibility that helps you stand out in a complex, competitive market
FAQs
What types of health tech companies do you represent?
We work with companies across the entire health technology ecosystem. These digital health platforms, AI-powered healthcare solutions, revenue cycle management, EHR and clinical technology, patient engagement, employee health and benefits, pharmaceutical technology, and other emerging healthcare technologies.
Why does health tech require specialized PR expertise?
Technology in healthcare is unlike any other business vertical. Patient care, sensitive health data, and slow to adopt health systems means that trust and use cases are keys to media coverage and customer attention. Additionally, healthcare has unique buyers, stakeholders, regulations, technology growing pains, and terminology. Effective health tech PR requires more than understanding what a product does. It requires understanding how that technology fits into the broader healthcare system and why it matters to providers, payers, patients, employers, investors, and other decision-makers.
How do you make complex health technology interesting to the media?
We start by becoming experts in your technology and the problem it solves. From there, we connect your company’s expertise to larger healthcare challenges, emerging trends, proprietary insights, and timely industry conversations. This allows us to build stories that extend beyond product features and give reporters a compelling reason to engage.
Can you help health tech companies break into the U.S. market?
Yes. Escalate has experience helping international health technology companies establish visibility and credibility in the U.S. healthcare market. This includes developing U.S.-specific messaging, introducing companies to relevant media, and connecting their technology to the challenges and priorities shaping the U.S. healthcare system.
Can you position health tech executives as industry experts?
Yes. We work with health tech executives to develop differentiated points of view and position them as credible resources for the media. Through interviews, contributed content, speaking opportunities, rapid-response commentary, and proactive storytelling, we help leadership teams build visibility beyond company and product announcements.