Health Tech PR Agency for Digital Health & Healthcare Innovators

With decades of experience in healthcare and health tech, our senior-level PR team understands the complexities of communicating innovation in one of the most nuanced and highly regulated industries. Escalate PR turns complex healthcare technology into stories that resonate with the media, buyers, providers, patients, and investors.

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FAQs

What types of health tech companies do you represent?

We work with companies across the entire health technology ecosystem. These include digital health platforms, AI-powered healthcare solutions, revenue cycle management, EHR and clinical technology, patient engagement, employee health and benefits, pharmaceutical technology, and other emerging healthcare technologies.

Why does health tech require specialized PR expertise?

Technology in healthcare is unlike any other business vertical. Patient care, sensitive health data, and slow-to-adopt health systems mean that trust and use cases are keys to media coverage and customer attention. Additionally, healthcare has unique buyers, stakeholders, regulations, technology growing pains, and terminology. Effective health tech PR requires more than understanding what a product does. It requires understanding how that technology fits into the broader healthcare system and why it matters to providers, payers, patients, employers, investors, and other decision-makers.

How do you make complex health technology interesting to the media?

We start by becoming experts in your technology and the problem it solves. From there, we connect your company’s expertise to larger healthcare challenges, emerging trends, proprietary insights, and timely industry conversations. This allows us to build stories that extend beyond product features and give reporters a compelling reason to engage.

Can you help health tech companies break into the U.S. market?

Yes. Escalate has experience helping international health technology companies establish visibility and credibility in the U.S. healthcare market. This includes developing U.S.-specific messaging, introducing companies to relevant media, and connecting their technology to the challenges and priorities shaping the U.S. healthcare system.

Can you position health tech executives as industry experts?

Yes. We work with health tech executives to develop differentiated points of view and position them as credible resources for the media. Through interviews, contributed content, speaking opportunities, rapid-response commentary, and proactive storytelling, we help leadership teams build visibility beyond company and product announcements.