A 20 + year PR and digital marketing professional, Joel has built cutting-edge visibility campaigns across a diverse spectrum of companies, from startups to publicly traded enterprises. Joel’s technology experience spans B2B clients in DevOps, security, AI/ML, advertising and marketing technology, hardware, open source, enterprise software, robotics, unmanned aerial systems, and cloud/SaaS. His data-driven programs feature tight integration of traditional media outreach with social media amplification strategies to tell compelling client stories, to the right audiences, via the right channels.
Prior to starting Escalate, Joel was with Lewis PR with responsibility for East Coast client development. Prior to Lewis, Joel spent seven years as a Vice President at SHIFT Communications, where he built from scratch a multi-million dollar enterprise software portfolio. Before SHIFT, Joel spent 13 years at PAN Communications and was instrumental in creating the firm’s first social media practice. In addition to collaborating with clients on their traditional and social media visibility, Joel devises and executes data-informed integrated campaign strategies that drive measurable business results.
Joel’s responsibilities include strategic planning, message development, media training, and working with clients to maximize their overall marketing mix impact. Joel is also intimately involved in the tactical elements of his programs. He contributes to all of the run-rate activities, the ‘big think’ ideas, and their execution.