FiberLight began working with the team at Escalate in late 2020. At the time, FiberLight was strictly focusing its fiber networks in rural parts of the United States. What was needed was a marketing communications program that allowed them to take their years of success and up-level the work they have been doing for their customers so that existing (and future) customers were aware of the unlimited potential FiberLight’s network could bring them. At the time the organization’s awareness was centered within the core fiber trade magazines, and regional outlets where their service was available. It was time to expand!