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Media Training
Authenticity and insight are the two greatest assets one can bring to a media appearance in today’s hyper-analytical climate. Escalate’s media training modules focus on live interactions and hands-on feedback, seeking to turn our executives into effective ambassadors for their companies and assets for the media.
Our process can be summarized in three distinct phases:
- Media Training “101”: Class is in session for groups large and small. We’ll cover everything including the objectives and role of a spokesperson, working with different audiences, techniques and tips for staying on message and handling tough questions and every nuance that goes into a successful interview
- Mock 1-on-1 Interviews: We create a live interview environment using the client’s recent news or milestones. The critique and feedback is given in real time and ranges from the substantive to the performative. Depending on need, the flexibility exists to simulate live interviews, on camera, remote, etc.
- The Panel Discussion: An optional addition to group media training, this module simulates the classic trade show panel discussion, complete with a moderator and, when possible, a live audience of company colleagues. This is often as effective for team building as it is for sharpening the skills of our executives
