Building Awareness for Cognixion’s Breakthrough in Assistive Health Technology
What are the key takeaways?
Cognixion partnered with Escalate PR to elevate its visibility in the competitive health technology space and stand out among leaders in the brain-computer interface (BCI) market. Unlike Neuralink’s invasive approach, Cognixion’s non-surgical headset uses AI to help people with complex disabilities communicate more easily.
Through a targeted health tech PR strategy, Escalate PR:
- Positioned Cognixion as a leader in non-invasive BCI innovation
- Drove 35+ earned media placements in 6-months across outlets including Forbes, CBS News 24/7, and HIMSS TV
- Increased share of voice and inbound media opportunities from top-tier publications
- Strengthened credibility within AI-driven assistive technology and digital health sectors
How we implemented our health tech PR strategy:
Escalate PR developed a multi-layered health tech PR program designed to establish Cognixion as a leader in AI-powered assistive communication and non-invasive brain-computer interface innovation. Our objective was to establish Cognixion as a leader in the BCI market, health tech, device, and (especially) mainstream consumer media outlets.
Message Development: Collaborated with Cognixion’s CEO to identify key points of differentiation – especially the company’s non-invasive approach and the potential market opportunity compared to brain-invasive competitors. Escalate PR leaned into Cognixion’s innovation, clinical research expertise, FDA breakthrough designation, and AI platform that eclipsed what brain implant technology is able to accomplish.
Multi-layered Approach: Developed a multi-faceted health tech PR strategy to share Cognixion’s story across healthcare, technology, and business media, positioning the company at the intersection of AI, accessibility, and neuroscience.
Media Engagement: Leveraged clinical trials, new product innovations, partnerships, and relevant news cycles to drive consistent coverage, expand reach, and increase share of voice within the broader health technology ecosystem.
