
Market research of the highest quality is an essential investment for enterprises, regardless of size and industry. Historically, high market research costs meant that top quality market research services were only provided by high-end research groups.
But as technologies like artificial intelligence (AI), machine learning (ML), automation, and data analytics become more accessible and less expensive, they have enabled the emergence of market research companies and tools that offer high-quality research results without breaking the bank, bringing these benefits within reach to just about any organization.
These low-cost players are able to re-shape and implement tech-driven research methodologies to capture high-quality information and generate deeper insights for a fraction of the traditional cost, and at a speed the big research houses just can’t match.