TakeUp Featured in Newsweek AI for Helping Independent Hotels Compete With Big Brands
Newsweek recently profiled hospitality technology provider TakeUp for its leadership in bringing advanced AI-driven pricing and revenue tools to independent hospitality brands. The feature highlights how TakeUp and its AI platform is helping close the technology gap between boutique properties and large hotel chains by empowering operators to make smarter, faster, and more profitable decisions but without losing the human touch.
What TakeUp Said:
CEO Bobby Marhamat told Newsweek:
“No longer are AI tools just available to the large organizations that could afford the technology. Today, AI tools are built for real operators. These tools are affordable, plug-and-play, and designed for humans, not engineers.”
Why It Matters
For years, independent hotels have faced a disadvantage competing with large brands that had deeper pockets and data-driven pricing systems. TakeUp’s approach combines causal AI with human revenue strategists leveling that playing field. As Newsweek notes, properties using TakeUp are already seeing measurable results, with double-digit revenue gains and significant time savings for staff.
For Escalate PR, this feature represents a strategic thought leadership placement: positioning TakeUp as a forward-thinking innovator leading the conversation about AI’s real-world value in hospitality.
Want to Learn More?
You can access the full article on Newsweek’s website: https://www.newsweek.com/nw-ai/how-ai-helping-independent-hospitality-stay-competitive-2134656
FAQs
What is TakeUp?
TakeUp is a hospitality technology company that uses causal AI to optimize pricing, marketing, and demand generation for independent hotels, helping them compete with large chains.
Why was TakeUp featured in Newsweek?
Newsweek and its AI editor, Adam Mills, have been diving in on how AI is making real impacts in multiple industries and where it still needs to grow. TakeUp’s research and real-world success stories demonstrate how AI can enhance the guest experience, boost profitability, and streamline hospitality operations which is a timely story in today’s AI-driven travel landscape.
What’s the PR value of a feature like this?
This Newsweek piece reinforces TakeUp’s credibility among hotel operators, investors, and technology partners while establishing its leadership in the rapidly evolving hospitality tech ecosystem. Additionally, this allows the TakeUp team to leverage this tier-one media outlet coverage to engage with existing prospects and amplify across its owned and shared properties.
How does Escalate PR support hospitality tech and proptech clients like TakeUp?
Escalate PR helps hospitality technology and proptech companies like TakeUp find their unique voice is a maturing marketplace. These narratives allow our team to secure meaningful coverage that connects innovation with industry impact turning visibility into measurable business momentum.