PR for HR Tech Companies: Why Public Relations is Essential
Introduction: What is the role of PR in HR?
The HR tech industry is booming, with innovative solutions transforming how companies attract, manage, and retain talent. But in a crowded market, simply having a great product isn’t enough. To truly succeed, HR tech companies need to tell a compelling story that resonates with their target audience and establishes them as thought leaders. That’s where strategic PR comes in.
And it’s not just for HR tech companies! Businesses across all industries can leverage their workplace culture and employee experience as a powerful differentiator. By showcasing their commitment to employee well-being, diversity and inclusion, and a positive work environment, companies can enhance their brand reputation, attract top talent, and even gain a competitive edge.
How Can PR Support HR Tech Companies Brand Messaging?
In the HR tech space, effective PR goes beyond generating buzz. It’s about crafting a narrative that aligns with your company’s mission and values, while addressing the evolving needs of HR professionals, employees, and business leaders.
Tip 1: Tap into Current Trends
By aligning your messaging with current workplace trends, you can position your company as a thought leader and capture the attention of key media outlets. For example, when discussions around “quiet quitting” gained momentum, Skillsoft leveraged PR to secure placements in top-tier publications like TIME and CNBC, resulting in a 150% year-over-year increase in media coverage.
Tip 2: Leverage Data and Insights
Data-driven storytelling can be incredibly powerful. By sharing proprietary research and expert commentary, you can showcase your company’s innovation and thought leadership. Simpplr, for instance, used this approach to achieve a 37% share of voice against competitors by highlighting their insights on hybrid work and AI in HR.
Tip 3: Address Regulatory Challenges
Navigating complex regulations is a key concern for HR professionals. By providing clarity and guidance on compliance issues, you can establish your company as a trusted resource. When the Pregnant Workers Fairness Act (PWFA) was enacted, AbsenceSoft leveraged PR to educate the market and solidify their position as a leader in workplace compliance.
Tip 4: Embrace the Hybrid Work Model
With hybrid work becoming the norm, HR tech companies need to showcase how their solutions support this new model and offer advice on how organizations can navigate this shift because there is no one-size-fits-all approach. This could involve highlighting features that facilitate remote collaboration, employee engagement, and performance management in a distributed workforce.
Tip 5: Champion DEI Initiatives
Diversity, equity, and inclusion (DEI) are top priorities for many organizations. HR tech companies can leverage PR to demonstrate their commitment to DEI by showcasing how their solutions promote fairness, inclusivity, and equitable opportunities for all employees.
Tip 6: Prioritize Employee Well-being
Employee well-being is essential for a thriving workforce. HR tech companies can highlight how their solutions support mental health, work-life balance, and employee development, positioning themselves as champions of a healthy and productive workplace.
Tip 7: Develop Thought-Provoking Content
Create high-quality content, such as blog posts, white papers, and research reports, that address key industry challenges and offer innovative solutions. This content can be used to generate media coverage, attract website traffic, and establish your company as a thought leader.
Tip 8: Secure Speaking Opportunities
Position your company’s executives as experts by securing speaking engagements at industry conferences and webinars. This provides a platform to share your insights, connect with potential customers, and build relationships with key influencers.
Tip 9: Engage with Industry Analysts
Build relationships with industry analysts and share your company’s vision and solutions. This can lead to positive mentions in analyst reports and influence the perception of your company among potential customers.
Why Escalate PR is the right choice for HR Tech Companies
In a competitive market, HR tech companies need more than great products, they need a powerful story. Escalate PR specializes in transforming complex B2B technology into compelling media narratives, helping companies amplify their brand, engage stakeholders, and drive growth. We understand the unique challenges HR tech companies face, and we know how to craft PR strategies that resonate with HR professionals, employees, and executives alike.
With every team member bringing 15+ years of experience, Escalate PR offers unmatched expertise in navigating the complexities of HR tech. Whether it’s automating recruitment, enhancing employee engagement, or ensuring compliance, our team has the knowledge and connections to position your company as an industry leader.
Escalate’s strategic approach has helped HR tech clients achieve remarkable results, including:
- When discussions around “Quiet Quitting” and “Quiet Hiring” gained momentum, Escalate PR worked with Skillsoft to tap into these trending topics. By aligning strategic news pitching with the company’s expertise, we secured placements in top-tier outlets such as TIME, CNBC, and FOX Business. This approach not only boosted brand visibility but also supported Skillsoft’s product rollouts, contributing to a 150% year-over-year growth in media coverage and 466 million impressions in one quarter.
- For Simpplr, Escalate PR highlighted the company’s research and key insights on hybrid work and AI in HR. By strategically pitching these findings, we drove media coverage in high-value publications, resulting in 59 media placements and a 37% share of voice against competitors.
- When AbsenceSoft needed to build awareness about the Pregnant Workers Fairness Act (PWFA), Escalate PR launched a targeted campaign to educate the market. This included conducting a survey that revealed widespread unpreparedness for the law and positioning AbsenceSoft’s legal expert, Ashlee Brennan, as a trusted resource. The campaign generated significant media coverage in outlets like Compliance Today and BenefitsPro, solidifying AbsenceSoft’s role as a leader in workplace compliance and equality.
Let’s connect to discuss how we can help your HR tech company achieve its goals and establish thought leadership in this dynamic space.
