IDC Featured in Forbes on How the World Cup Could Shape the Future of Streaming
In a recent Forbes feature examining how Fox plans to leverage the 2026 FIFA World Cup to grow its direct-to-consumer streaming service Fox One, IDC research director at Worldwide Media & Entertainment Digital Strategies Alex Holtz provided perspective on the broader forces reshaping media consumption and streaming economics.
The article explores one of the most important questions facing the streaming industry today: how platforms can convert short-term subscriber growth driven by marquee events into long-term customers.
What Alex Said
“Sports is now the lever that decides whether streamers can monetize at parity with the linear ecosystem they’re replacing.”
According to IDC’s Alex Holtz, the migration of premium sports rights to streaming platforms is fundamentally changing how media companies attract, engage, and retain audiences.
As consumers become increasingly accustomed to finding live sports across streaming services, sports content is evolving from a complementary offering into a primary driver of subscriber acquisition and revenue growth.
Want to Learn More?
Read the full Forbes article using this link: https://www.forbes.com/sites/tonifitzgerald/2026/06/09/the-world-cup-will-boost-fox-one-experts-explain-how-to-hold-those-streaming-gains/
FAQs
How does Escalate PR identify opportunities tied to major events like the World Cup?
Major events often generate hundreds of media stories across industries beyond the event itself. The World Cup is more than just a sports story; it creates conversations around media, advertising, technology, cybersecurity, public safety, infrastructure, travel, and consumer behavior. Escalate continuously monitors these emerging narratives and proactively connects client expertise to the reporters and conversations driving the news cycle.
Why is thought leadership important during major industry moments?
High-profile events create concentrated periods of media attention. Organizations that contribute meaningful expertise during those moments can increase visibility, build credibility, and establish themselves as trusted voices in conversations that matter to customers, investors, partners, and industry stakeholders.
How does Escalate PR help analysts become trusted media sources?
Escalate PR works with industry experts to identify market trends where their insights can provide valuable context for journalists. By proactively connecting analysts and executives to ongoing industry conversations, we help clients become go-to sources for commentary on the topics shaping their markets.