Hi Marley CTO and CAIO Jonathan Tushman Featured in Computerworld
As organizations race to adopt AI, a new challenge is emerging: technology is no longer flowing solely through IT departments.
In a recent Computerworld feature exploring the rise of AI sprawl, Hi Marley CTO and Chief AI Officer (CAIO) Jonathan Tushman shared his perspective on how generative AI is changing the way software is created, adopted, and distributed across modern enterprises.
What the Company Said
“The world used to have a finite number of software products you could buy. Now we have access to an infinite amount of software.”
Jonathan Tushman’s observation highlights one of the most significant shifts occurring across enterprise technology. Employees are no longer limited to selecting from pre-approved software solutions. With AI-powered development tools, they can increasingly create what they need themselves, often in a matter of hours or days.
Why It Matters
The conversation around AI adoption has evolved beyond whether organizations should embrace AI. The focus is now shifting toward governance, visibility, and risk management.
As AI capabilities become embedded in everyday workflows, technology leaders face a difficult balancing act: enabling innovation while maintaining security, compliance, and operational oversight. Organizations that over-restrict experimentation risk falling behind competitors, while those that move too quickly may create new operational and security challenges.
This is why thought leadership opportunities like this matter. Rather than focusing on AI hype, the discussion centers on the real-world challenges organizations face as AI becomes a core part of how work gets done.
For Hi Marley, the feature reinforces the company’s position as a voice in the broader enterprise AI conversation, contributing expertise on the practical realities of AI adoption, governance, and technology leadership.
Want to Learn More?
Read the full article on Computerworld’s website using this link: https://www.computerworld.com/article/4166728/5-ways-to-curb-ai-sprawl-without-stifling-innovation.html
About Escalate PR
Escalate PR helps B2B technology companies build visibility through strategic media relations, executive thought leadership, and proactive storytelling. By connecting executive expertise to the conversations shaping industries, we help clients earn credibility in the publications their customers, investors, and partners trust most.
FAQ’s
Why are media opportunities about industry trends valuable for technology companies?
Some of the most impactful media opportunities aren’t product announcements. Trend-focused articles allow executives to share expertise on the challenges their customers are actively facing. These conversations help establish credibility, build trust, and position companies as knowledgeable participants in broader industry discussions.
How does Escalate PR identify opportunities like this?
Escalate PR monitors emerging industry conversations and works with clients to identify where their expertise can add meaningful value. By connecting executive perspectives to larger market trends, we help clients contribute to the stories journalists are already covering, rather than waiting for company-specific news to drive visibility.
What is AI sprawl?
AI sprawl refers to the rapid and often decentralized adoption of AI tools across an organization. Employees may use or build AI-powered applications without formal approval or oversight, creating challenges related to governance, security, compliance, and visibility for IT and business leaders.