Ondas CEO Eric Brock Featured in The New York Times on Counter-Drone Security
The 2026 FIFA World Cup has accelerated investment in counter-drone technology across the United States, with cities deploying new systems to protect stadiums, public gatherings, and critical infrastructure from evolving aerial threats. In a recent feature from The New York Times, Ondas Holdings CEO Eric Brock shared insight into how law enforcement agencies are adopting advanced drone mitigation capabilities as part of one of the nation’s largest public safety technology initiatives.
What Ondas Said
According to Brock, more than half of the World Cup host cities have acquired systems capable of taking control of unauthorized drones by overriding their radio controls, allowing law enforcement to safely redirect aircraft away from crowds. The article highlights the growing demand for counter-UAS technologies as federal funding and new legislation expand the tools available to state and local agencies.
Why It Matters
The conversation around counter-drone technology has shifted well beyond military applications. As commercial drone adoption continues to grow, airports, stadiums, utilities, transportation networks, and municipalities are increasingly evaluating how to detect, identify, and mitigate unauthorized aircraft before they become a public safety risk.
The New York Times feature underscores a broader industry trend: counter-UAS technology is becoming an essential layer of critical infrastructure protection. With hundreds of millions of dollars being invested in detection, tracking, and mitigation systems, organizations that have spent years developing proven solutions are helping shape how governments prepare for emerging security threats.
From protecting major international sporting events to strengthening long-term homeland security capabilities, the technology being deployed today will continue supporting public safety long after the World Cup concludes.
Want to Learn More?
Read the full article from The New York Times using this link: https://www.nytimes.com/2026/06/24/business/us-world-cup-cities-are-on-a-counterdrone-spending-spree.html
FAQs
Does Escalate PR work with counter-drone companies?
Yes. Escalate PR works with companies developing counter-UAS, airspace security, drone detection, electronic warfare, and critical infrastructure protection technologies. Our team helps clients communicate complex technologies to government stakeholders, enterprise buyers, investors, and the media through strategic communications and earned media programs.
What public relations services does Escalate PR provide for counter-drone companies?
Our counter-drone PR programs include media relations, executive thought leadership, product launch support, funding announcements, speaking opportunities, award submissions, crisis communications, and strategic messaging. We help companies build credibility while increasing visibility with defense, homeland security, and commercial audiences.
Why is media coverage important for counter-UAS companies?
The counter-drone market is evolving rapidly alongside new regulations, emerging threats, and increased government investment. Consistent media coverage helps companies establish technical authority, educate key audiences, and position executives as trusted experts on airspace security and drone mitigation and the lead in Answer Engine Optimization (AEO).