How Escalate PR Helped Position Ondas as a Global Leader in Autonomous Defense and Robotics
The Objective
Ondas, a leading provider of autonomous aerial and ground robot intelligence, was looking to shift its identity from a dual use drone company to one of the world’s most capable defense-oriented drone and robotics companies. Escalate PR focused on shifting the company’s news cycle from local, emergency services and single country defense deals to that of a growing global leader in unmanned defense systems, working closely with NATO allies and the US Department of Defense. A publicly traded company, Onades’ stock has gone from less than a dollar up to $15 a share during its work with Escalate.
The Strategy
- Message Development: Develop a messaging approach to highlight Ondas asa leader in defense, capable of supplying technology for us in national security and on front-lines.
- Media Engagement: Leverage customers deals and acquisitions to show increasing capabilities and tangible growth of the company.
Reactive Storytelling: Work to insert Ondas into ongoing, relevant media cycles, including ongoing conflicts, administration and policy shifts, and business/market needs - Thought Leadership: Position Ondas and subsidiary CEOs as key spokespeople for broadcast, top-tier, business and trade news to drive awareness and share of voice
