Health Tech PR Case Study: GenAI-Driven Autonomous Medical Coding Solution Delivering Improved Reimbursement
What was the clients objective?
Arintra partnered with Escalate PR to introduce its GenAI-powered medical coding platform to the health tech market and drive visibility around its Series A funding. In a competitive AI and healthcare technology space, Escalate helped Arintra stand out from established players and position its autonomous solution as a new standard in healthcare revenue optimization.
Through a targeted health tech PR strategy, Escalate PR:
- Earned 19 media placements across healthcare, business, and VC outlets, with Axios requesting an exclusive on the announcement
- Elevated Arintra’s credibility among health systems and investors through strategic positioning around AI innovation and reimbursement accuracy
- Increased share of voice and inbound media engagement, surpassing initial launch KPIs
- Strengthened Arintra’s visibility within the health tech and AI communications ecosystem
How we implemented our health tech PR strategy:
Message Development: Arintra was actively refining its messaging as the funding release was being drafted, requiring ongoing PR counsel and a nimble approach. Escalate worked closely with the leadership team to shape narratives that positioned the company as both a health tech innovator and a trusted GenAI partner for healthcare organizations.
Positioning: In a field flooded by AI solutions, Escalate developed a multi-layered differentiation story focused on Arintra’s founders, technical advancements, and measurable outcomes—highlighting how AI-enabled coding automation can transform healthcare revenue cycles and reimbursement efficiency.
Media Strategy: Ensured deep storytelling and message penetration across business, investment, and healthcare outlets to drive inbound interest. This included aligning Arintra’s media presence with key industry conversations around AI in healthcare, automation in medical billing, and the future of revenue integrity.
