Leveling up the fiber infrastructure discussion
FiberLight began working with the team at Escalate in late 2020. At the time, FiberLight was strictly focusing its fiber networks in rural parts of the United States. What was needed was a marketing communications program that allowed them to take their years of success and up-level the work they have been doing for their customers so that existing (and future) customers were aware of the unlimited potential FiberLight’s network could bring them. At the time the organization’s awareness was centered within the core fiber trade magazines, and regional outlets where their service was available. It was time to expand!
Escalate and FiberLight came together and instantly started talking about the increasing demand for high-bandwidth connectivity for businesses and data centers alike. With organizations getting ready for the future following the COVID-19 pandemic, new, diverse network connections were going to be needed to meet the growing network traffic demands. Escalate and FiberLight began putting together high-level narratives around the fact that any digital transformation project needs to start with high-bandwidth fiber optic networks in order to provide seamless integration and interaction. We agreed to begin bringing FiberLight spokespeople to a higher tier of media that were focused on digital transformation projects and those examining the digital divide across our country.
