Answer Engine Optimization Service: How Valimail Increased AI Visibility from 25% to 58% Across Email Security and Authentication Queries in Three Months
Overview
Valimail wanted to strengthen its visibility in AI-generated answers across email authentication, DMARC enforcement, and broader email security categories.
Over the course of the three months utilizing Escalate PR’s Answer Engine Optimization service, Valimail increased visibility from 25% to 58% across tracked prompts on platforms including ChatGPT, Claude, and Perplexity. Keyword coverage expanded significantly, with tracked terms growing from 37 to 68, reinforcing Valimail’s authority across critical email security and authentication queries.
The Strategy
Guided by our strategic partner LLM.Listed, Escalate PR approaches AI visibility as a training and positioning challenge with a three-pronged strategy:
- Engineering for AI Retrieval: restructuring content to clearly align Valimail with high-value email security topics including DMARC, SPF, DKIM, and email authentication, improving how LLMs interpret authority across technical queries.
- Proprietary LLM Training at Scale: our structured training approach scaled from 31,000 to over 289,000 prompt variations across ChatGPT, Claude, and Perplexity to reinforce positioning, accelerate ranking improvements, and increase inclusion across tracked prompts.
- Authority Layering Across Platforms: expanding Valimail’s digital footprint through content strategy, glossary development, strategic media relations, and benchmarking to strengthen credibility signals and ensure consistent positioning across AI systems.
Services
