Narrative & Message Development
Think about your life story. Is it a series of milestones, capabilities and achievements? In part. But it’s also a collection of stories and anecdotes, ups and downs and lessons learned. It’s about challenges overcome and others yet to be faced. It’s a page turner.
That’s how we think about your company’s narrative at Escalate.
Our approach is both investigative and introspective. We’ll walk your halls (literally when possible) and speak to company stakeholders spanning from the C-suite to the summer interns. We’ll build consensus wherever possible and identify communication disconnects where they exist. Interviews are anonymous and iterative, with each discussion building on the previous one.
When we’re done, you’ll come away with the following:
- Umbrella Narrative: A “north star” concept under which all of our storytelling dovetails. This can come in the form of an overarching corporate story, a new industry category creation, a coined trend or phrase, etc.
- Audience-Specific Narratives: We’ll take your umbrella narrative and tailor it to your key stakeholder audiences, whether those be your investors and customers or specific vertical markets
- “Ownable” Topics and Platforms: The process will identify the conversations in which we believe you can be the domain expert, whether you are beginning the dialogue or moving it in a new direction
- Underlying Messages / Proof Points: Your product / service messaging and success cases, contextualized by the narrative “pyramid” structure above
- Actionable Deployment: We’ll program against our new structure and create a calendar of “signature stories,” leadership opportunities and creative content and events
The Escalate approach creates a narrative that will turn heads while being turnkey.
