Multimedia Content Strategy & Development
In 2024, an effective content strategy should evaluate your needs from both a traditional view and a Hollywood lens. Companies with effective content strategies possess the voice of a storyteller, the artistry of a screenwriter and the eye of a director, all while marrying it to the company’s narrative and a content calendar that resonates.
At Escalate PR, we look at content as two different disciplines:
PR Materials: The traditional building blocks of a communications program driven by writers experienced in the craft. We develop compelling contributed articles, bylines, blog posts, whitepapers, market research, and supporting marketing materials, all of which incorporate your brand’s message and effectively share your story in its most potent form.
Scripted Productions: No, we aren’t a full-service production studio. Most agencies that claim to be are probably over-inflating their green screen and O-ring light. Our capabilities lie in our production specialists that can manage projects from concept to scripting through shoots and post-production, with the support of a trusted network of partners.
Our content categories include corporate videos, sizzle reels, pitch assets, social / episodic content and short-form advertising to amplify your online presence. During the production process, we’ll seek to maximize the PR value of each piece of content, often seeking out media partners for distribution or sponsorship.
