Valimail Cybersecurity PR

Valimail's Blog Amplification Secures Top-Tier Media Coverage, Boosting Brand Awareness and Driving New User Accounts

Summary

Email security leader Valimail addressed the new Google and Yahoo bulk email authentication requirements with a blog post outlining what users need to know and why to take this seriously. The post was amplified by Escalate, resulting in coverage in top-tier publications like Forbes, and reaching an estimated 75 million unique viewers, ultimately raising Valimail’s brand awareness. 

Valimail, the global leader in zero-trust email authentication security and inventors of DMARC, announced with Escalate PR the recent Google and Yahoo bulk email authentication requirements that went into effect on February 1, 2024. The requirements add a layer of complaints requirements for those campaigns not already authenticating their email and DMARC is a major component in ensuring emails are successfully authenticated. 

The Strategy

Combining expertise, Valimail’s team published a blog post outlining the requirements and how their DMARC solution meets the new requirements, what senders need to know, and how senders can ensure they are following the new requirements. Escalate PR’s side of the partnership was to spread the word by getting the information into top tier cybersecurity industry publications. 

The Results

News Generation

Media, Analyst & Influencer Relations

Multimedia Content Strategy & Development

cybersecurity PR
The Results

Seth Blank, CTO at Valimail, was quoted and featured in Forbes. The article highlights Seth Blank’s warning about authentication errors being reported by users, emphasizing the importance of sender validation and strong email domain authentication. Blank’s insights underscore the necessity of these measures to combat malicious activities effectively. The Forbes article also features Neil Kumaran, a group product manager at Google, and Eugene Liderman, director of mobile security strategy at Google, who confirmed the requirements for bulk email senders and discussed the pilot program’s focus on analyzing and blocking apps abusing sensitive permissions. 

In addition, the story was also published in several industry specific publications, including BetaNews, SecurityInfoWatch, Gadget, The IT Nerd, Disaster Recovery Journal, Enterprise Security Tech, and Intelligent SME.tech. Overall, the release captured around 75 million unique viewers per month (Insights by Similiarweb). 

75 million unique viewers

Featured Forbes piece with Google Executives