Disrupting Traditional Out of Home Advertising
The Objective
Introduce the world to the concept of safe, sustainable, out-of-home advertising that replaces manned aircraft for beachfront, full-size banner towing. Prove the concept to the FAA; secure the Agency’s blessing for commercial operations via a waiver; and introduce the world to a new form of aerial advertising led by drones.
The Strategy
Capitalize on media interest in novel commercial drone operations. Typically, these applications take place out of the general population’s sight, but advertising banner towing along beaches is specifically designed to capture the public’s attention. We banked on tremendous media curiosity.
