Raising Awareness of the Pregnant Workers Fairness Act: Providing Clarity for Companies and Employees
AbsenceSoft, a leading provider in the leave and accommodations management SaaS solutions, delivers software that easily and efficiently manages 190+ statutory policies like FMLA, ADA, and PWFA. Their software streamlines and automates leave and accommodations processes, ensuring compliance with federal and state regulations while elevating the employee experience.
On June 27, 2023, the Pregnant Workers Fairness Act (PWFA) took effect. Considered one of the most significant workplace protection laws for women in the past 25 years, the legislation mandates that public and private sector employers with 15 or more employees must provide reasonable workplace accommodations to workers with known limitations related to pregnancy, childbirth, or related medical conditions.
AbsenceSoft anticipated the significant impact of this new law on companies and recognized the widespread lack of awareness and understanding surrounding it.
The team at Escalate positioned AbsenceSoft as a leading voice around the PWFA, providing clarity to companies about the implications of this new law, and highlighting the protections employees now receive. The team released a survey before the PWFA took effect, highlighting the widespread lack of awareness and preparation surrounding this new law, and continued outreach after the law became enforceable. The team also did another big push after the final rule became enforceable on June 18, 2024.
The team at Escalate was able to continue to capitalize on the PWFA as a timing topic and promoted Ashlee Brennan–their legal expert–as a go-to source for HR topics broader than just pregnancy, such as workplace equality.