As new tariffs eliminate a key pricing advantage for e-commerce platforms Shein and Temu, Veho CEO Itamar Zur spoke with Fast Company about how these new policies could level the playing field for U.S. brands and reshape consumer priorities.
With these ultracheap Chinese players on the market, many brands felt forced to compete on price. But as prices even out, brands can start competing across other dimensions, like the speed of delivery and quality,” Zur told Fast Company. 
He notes that faster shipping and higher-quality products could become bigger decision factors for consumers, who may no longer be willing to wait 7-10 days for what used to be low-cost goods when U.S. brands can deliver for the same or similar price in just two days.
For more insights read the full article in Fast Company here: Trump just crushed Shein’s business model. Now what?