The Wall Street Journal delves into the latest Google and Yahoo bulk sender requirements, offering fresh insights into their consumer-centric objectives: cleaning up cluttered inboxes while actively combating mass phishing scams and spam. Kate Nowrouzi, VP of Deliverability and Product Strategy at Sinch, is featured, emphasizing the enduring importance and effectiveness of email marketing compared to other online forms.
Brands often see better results from email marketing than any other online form, partly because it is one of the few digital environments where consumers choose to let brands in (and kick them out again) and partly because they can tailor their messages to the receiver, said Kate Nowrouzi, vice president of deliverability and product strategy at communications software provider Sinch.
To learn more, you can access the full article on The Wall Street Journal website.