Awards Program
Too often award submissions are patchwork assemblages of press release facts, boilerplate language and product specs stitched together with overwritten filler. The outcomes are predictably not worth the submission fee.
We believe a winning award submission is as much a story as your narrative or media coverage aspires to be. Outlining the strategy behind a product is as important as listing its specifications. The methodology of a marketing campaign can be far more insightful than simply touting its metrics
Context broadens your submission’s appeal as well, whether that context comes from your corporate culture or pop culture. The point is to remember your audience. Your submission shouldn’t be written to win the approval of an internal executive seeking to read message points. It should be written to win the attention of a judge seeking to read a tale of challenges, solutions and differentiators.
Escalate’s methodology marries your story to your stats. By creating a library that makes 60 percent of your submissions relatively turnkey, it allows us to customize the 40 percent that will make it personal and compelling. Our results speak for themselves, with our clients achieving a success rate of 65 percent across both vertical and mainstream categories.