Rwazi Featured in TechCrunch for $12M Series A to Scale AI-Powered Consumer Insights Platform
TechCrunch featured Rwazi in its coverage of the company’s $12 million Series A, led by Bonfire Ventures, with participation from Santa Barbara Ventures, Newfund, and Alumni Ventures. The story spotlights how Rwazi’s AI-powered market intelligence platform is helping global brands like Coca-Cola, Pampers, Visa, and Nestlé tap into real-time consumer behavior data across 190 countries.
What the Company Said
“Winning today means anticipating shifts, seeing around corners, and making confident moves before the competition even senses a change,” said Joseph Rutakangwa, Co-founder and CEO of Rwazi.
What the Article Highlighted
The TechCrunch Venture feature, published on July 15, 2025, highlights how Rwazi is addressing the data gaps that global brands face in emerging markets. While legacy firms rely on modeled or inferred data, Rwazi uses zero-party data—information shared directly by consumers through their daily routines—to deliver high-fidelity, real-time insights.
This funding round follows Rwazi’s 2022 $4M seed round, also led by Bonfire Ventures, and will support AI co-pilot enhancements and global engineering hires to help scale the platform’s predictive intelligence capabilities.
Why It Matters
Rwazi is redefining how consumer insights are captured and used across diverse markets. In a landscape crowded with incomplete or outdated intel, Rwazi’s infrastructure offers visibility and actionability. Their platform bridges critical gaps for global brands looking to reduce acquisition costs, personalize experiences, and future-proof go-to-market strategies.
Learn More
Read the full TechCrunch Venture article here:
https://techcrunch.com/2025/07/15/rwazi-raises-12m-series-a-to-help-companies-with-consumer-insights-and-intelligence/
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FAQs
What does Rwazi do?
Rwazi provides an AI-powered intelligence platform that helps companies understand real-time consumer behavior in 190+ countries using zero-party data.
Why did TechCrunch feature Rwazi?
TechCrunch covered Rwazi’s $12M Series A funding round and its work in closing global consumer data gaps for brands like Coca-Cola, Visa, and Nestlé.
What’s the PR strategy behind a successful Series A announcement?
For funding news, timing, narrative framing, and outlet targeting are key. Escalate PR specializes in aligning each with the client’s business goals — as seen with Rwazi’s feature in TechCrunch.