Forbes contributor Peter Suciu featured Eric Brock, CEO of Ondas Holdings, in a feature story examining how the U.S. military is racing to adapt to modern drone warfare. The article, “The United States Military Isn’t Ready for the Coming ‘Drone Wars’”, explores how drone technology has permanently changed the nature of warfare and why the U.S. must accelerate domestic drone production and counter-UAS systems to remain competitive on the global stage.
Escalate PR’s defense tech PR and autonomy team first connected with Suciu earlier this year, introducing Ondas as a credible voice on defense autonomy and national preparedness. When the reporter revisited the topic, our team worked with Brock to deliver timely insight. We talk about this all of the time, but this is a perfect example illustrating how long-term positioning and the development of relationships with reporters translates into significant, issue-driven visibility for companies looking to drive awareness and thought leadership.
What the Company Said
“The scale and complexity of the drone threat far outpace current counter-UAS capabilities,” said Eric Brock, CEO of Ondas Holdings, the parent company of drone maker American Robotics. “Drones are now pervasive across every domain: land, sea, and air. Further, the threat isn’t just on the battlefield — there is massive vulnerability on U.S. soil across government and the private sector.”
Brock added that countering the growing drone threat will require a “generational effort” built on sustained infrastructure investment, interoperability, and a stronger domestic industrial base.
Why It Matters
The conflicts in Ukraine and the Middle East have reshaped modern defense strategy exposing both the opportunity and urgency surrounding drone and counter-drone technology. As the Forbes feature highlights, the U.S. must evolve a military built for 20th-century warfare into one capable of addressing today’s autonomous challenges.
Through Escalate’s defense and autonomy practice, Ondas continues to contribute meaningful perspective to that national dialogue – bridging technology, policy, and strategy in a moment when the world’s defense posture is rapidly being redefined.
Want to Learn More?
You can read the full article on Forbes’ website: https://www.forbes.com/sites/petersuciu/2025/10/22/the-united-states-military-isnt-ready-for-the-coming-drone-wars/
FAQ’s
Why was Ondas featured in Forbes?
Forbes highlighted Ondas CEO Eric Brock for his perspective on the U.S. military’s readiness for drone warfare and the long-term investments needed to build a resilient counter-drone infrastructure.
What does this feature say about Ondas’ leadership in defense technology?
It reflects Ondas’ position as a credible voice shaping national defense and drone innovation conversations, bridging the gap between technology advancement and policy awareness.
How does Escalate PR support clients in emerging technology sectors like defense and autonomy?
Escalate PR’s senior-only team combines deep sector expertise and hands-on media strategy to position executives at the center of high-impact, authoritative coverage in outlets like Forbes.