Hydrosat is shaking up the Earth observation scene with their thermal imagery tech, making waves in investments and snagging contracts. Hydrosat isn’t just in it for the tech buzz – they’re on a mission for sustainable agriculture and fighting climate change, using their thermal data to spot droughts early and help cut down on carbon emissions. In this SpaceNews feature, Escalate PR client Hydrosat’s CEO and co-founder, Pieter Fossel, discusses how the acquisition of IrriWatch allows customers to identify areas they can reduce water usage and see benefits such as offsetting electricity use, carbon reduction, and improving production.
In a lot of parts of the world, reducing water use means less electricity for pumping that water out of the ground, less electricity for operating that mechanized center pivot irrigation system. And if the irrigation system is being run on diesel fuel, that’s a direct, measurable carbon reduction for the farm in addition to improvements in production, the boosting of yields and the reduction of water.
You can access the full article on SpaceNews.
About Escalate PR
Escalate was built to provide B2B tech and tech-adjacent organizations with consistent high-level strategy, counsel, and deliver the results they deserve each and every day. We aim to challenge the traditional agency model with a modern approach to communications that is more efficient and cost-effective.
Escalate PR is a Boston-based virtual boutique consultancy, though we have PR professionals across the country (San Diego, San Francisco, Phoenix, New York, New Jersey, and more). Our team of 16 senior public relations strategists boast an average of 15 years experience each with the ability to provide top tier services to each and every client.
Escalate PR specializes in energy tech and sustainability tech and has a vast experience working with climate tech media to create news-worthy opportunities in the climate space. To view our main suite of services, use this link to visit our services overview and learn about our team here.
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