GoTo CEO Featured in Newsweek on AI’s Hidden Workplace Costs
Newsweek recently featured GoTo CEO Rich Veldran in an article exploring the unintended consequences emerging alongside rapid workplace AI adoption.
The piece examined new findings from GoTo’s Pulse of Work in 2026 report, developed with Workplace Intelligence, which found employees using AI save an average of 2.3 hours per day while simultaneously raising concerns around overreliance, skill erosion, accountability, and increasing review burdens across organizations.
Rather than focusing solely on AI productivity gains, the article explored the growing disconnect between speed and long-term capability development as AI becomes embedded deeper into everyday workflows.
What GoTo Said
In the article, Veldran discussed how companies may be overlooking the broader organizational costs tied to AI-generated work, particularly when productivity gains are measured only at the individual level rather than across teams and systems.
Veldran says “You can get faster without getting better.”
The article also explored how AI-generated work can create hidden operational strain through increased review requirements, uncertainty around accountability, and growing concerns about long-term skill development, particularly among younger workers entering the workforce.
Why It Matters
Rather than contributing to generic AI hype narratives, GoTos research positions them within a more nuanced industry conversation around the unintended operational and cultural effects of workplace AI adoption.
The placement also builds on a broader thought leadership strategy focused on establishing GoTo executives as credible voices on practical AI adoption and the future of work. Earlier this year, Escalate PR secured CEO Rich Veldran in Newsweek’s AI Impact newsletter, helping build momentum around GoTo’s perspective on AI productivity, workforce transformation, and real-world business outcomes.
For Escalate PR, this type of coverage reflects how proprietary research, trend-driven narratives, and executive thought leadership can help B2B technology companies lead larger industry conversations instead of simply reacting to them.
Want to Learn More?
GoTo’s fascinating research is highlighted throughout this Newsweek article which you can read via this link: https://www.newsweek.com/goto-ai-workplace-productivity-skills-study-11968221
FAQ’s
Why does proprietary research help technology companies earn media coverage?
Original research gives companies the ability to contribute new information to larger industry conversations instead of repeating existing opinions. Reporters are consistently looking for credible data, trends, and executive insights that help explain how technology is impacting businesses, employees, and consumers in real time.
How does Escalate PR use data-driven thought leadership?
Escalate PR works with B2B technology companies to identify compelling data narratives, develop executive commentary around emerging trends, and position proprietary research within larger business, AI, cybersecurity, and enterprise technology conversations.
Rather than treating surveys or reports as standalone announcements, our team helps connect findings to timely media discussions already shaping the industry.
Why are AI workplace trends receiving so much media attention?
As AI adoption accelerates across nearly every industry, companies, employees, and policymakers are increasingly debating how these tools impact productivity, workforce development, accountability, collaboration, and long-term business operations.
Research-backed perspectives help move these conversations beyond speculation and provide media outlets with tangible insights tied to real workplace experiences.