Case Study: EXO (EXPONENTIAL ORGANIZATIONS)
Client
EXO (Exponential Organizations)
Completed
July 2018
Timeframe
8 Months
Website
openexo.com
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OBJECTIVES
Drive awareness and sales for Exponential Organizations as a must-read business book. Drive awareness for Salim Ismail’s message for business: have a “Massive Transformative Purpose” or lose to a business that does.
STRATEGIES
Position Salim Ismail as an influential business thinker through broadcast appearances.
Evangelize the concept of Exponential Organizations through bylines and guest posts.
Raise awareness for the book itself through recognition and reviews.
Raise awareness for the book itself through recognition and reviews.
RESULTS
Secured opportunities with CNBC, Fox’s Risk & Reward, Sirius XM Business Radio, Wall Street Journal, Forbes, Businessweek, USA Today, Fox Business, Entrepreneur, Harvard Business Review, Fast Company, VentureBeat, The Next Web, and inclusion on Jeff Hayzlett’s C-Suite Book List.
Exponential Organizations rose to #1 on Amazon’s Bestseller list the day after the launch. Launch coverage garnered thousands of social shares and more than 3.6 million impressions on Twitter alone.
Exponential Organizations rose to #1 on Amazon’s Bestseller list the day after the launch. Launch coverage garnered thousands of social shares and more than 3.6 million impressions on Twitter alone.
“Without leaps of imagination or dreaming, we lose the excitement of possibilities. Dreaming, after all is a form of planning.”
Jonathan Davis
Managing Director
