Making a Splash for Series-A

The Objective

Hydrosat is a geospatial data analytics company that uses thermal infrared imagery to provide unprecedented technology insights for commercial and government customers. The company’s high-resolution, daily satellite thermal imagery delivers a unique perspective on our planet, and Hydrosat’s advanced analytics convey precise crop yield forecasts and improved irrigation tools to financial and agribusiness customers around the globe.

The objective was to build on the engagement with Escalate to garner media attention from key industry and business publications, underscoring the relevance of Hydrosat and their mission to collect, process, and analyze infrared satellite data by announcing a recent $20M Series A funding round.

The Strategy

The Escalate PR team started by focusing on how and why this funding would allow Hydrosat to solve for current pressure on the world’s food supply and security. Escalate crafted an embargo strategy that focused on both business and industry publications, offering interviews with Hydrosat CEO Pieter Fossel to discuss what the funding means for the future of Hydrosat and their customers.

The Results

The team secured several 1:1 interviews for Pieter with top publications such as TechCrunch, SpaceNews and, resulting in 14 feature stories. Overall, Escalate’s outreach generated 32 pieces of media coverage in the first week, with a total of unique visitors per month totaling over 117,144,901. Key coverage included CNBC, Fortune, Axios, Quartz, Climate Tech VC, and many more.

Secured several 1:1 interviews resulting in 14 feature stories

Generated 32 pieces of media coverage