Case Study: BENEFITFOCUS
From Local Company
Client
EXO (Exponential Organizations)
Completed
July 2018
Timeframe
8 Months
Website
openexo.com
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OBJECTIVES
- Raise visibility for Benefitfocus and its executives in business and top trade press
- Become a leading, go-to resource on timely news, trends, and “all things” benefits
- Define and own the enterprise benefits management platform market
STRATEGIES
- Brand-defining coverage that highlights Benefitfocus’ platform, innovation and vision
Bylines and LinkedIn Pulse posts on strategic industry topics to brand executives as thought leaders - Newsjacking to break into key industry conversations and tier-1 press
- Proprietary insights/data to build authority
RESULTS
- 350 percent y-o-y increase in media coverage
- Brand-defining feature story in Fortune
- Industry perspective in New York Times, CNBC, Inc., Forbes, Wall Street Journal and more
“Without leaps of imagination or dreaming, we lose the excitement of possibilities. Dreaming, after all is a form of planning.”
Jonathan Davis
Managing Director
