Raise visibility for Benefitfocus and its executives in business and top trade press
Become a leading, go-to resource on timely news, trends, and “all things” benefits
Define and own the enterprise benefits management platform market
STRATEGIES
Brand-defining coverage that highlights Benefitfocus’ platform, innovation and vision Bylines and LinkedIn Pulse posts on strategic industry topics to brand executives as thought leaders
Newsjacking to break into key industry conversations and tier-1 press
Proprietary insights/data to build authority
RESULTS
350 percent y-o-y increase in media coverage
Brand-defining feature story in Fortune
Industry perspective in New York Times, CNBC, Inc., Forbes, Wall Street Journal and more
“Without leaps of imagination or dreaming, we lose the excitement of possibilities. Dreaming, after all is a form of planning.”