Close
  • Home
  • About
  • Services
  • Case Studies
    • EXO
    • Smartly.io
    • digital.ai
    • Appfolio
    • Benefit Focus
    • Criteo
  • Blog
  • Contact
  • Home
  • About
  • Services
  • Case Studies
    • EXO
    • Smartly.io
    • digital.ai
    • Appfolio
    • Benefit Focus
    • Criteo
  • Blog
  • Contact

  • Home
  • About
  • Services
  • Case Studies
    • EXO
    • Smartly.io
    • digital.ai
    • Appfolio
    • Benefit Focus
    • Criteo
  • Blog
  • Contact

Case Study: BENEFITFOCUS

From Local Company
to National Thought Leader

Client
EXO (Exponential Organizations)
Completed
July 2018
Timeframe
8 Months
Website
openexo.com
+ 0 %
Avg. Time on Page
+ 0 %
Avg. Session Duration
- 0 %
Avg. Page Load Time
+ 0 %
Bounce Rate

OBJECTIVES

  • Raise visibility for Benefitfocus and its executives in business and top trade press
  • Become a leading, go-to resource on timely news, trends, and “all things” benefits
  • Define and own the enterprise benefits management platform market

STRATEGIES

  • Brand-defining coverage that highlights Benefitfocus’ platform, innovation and vision
    Bylines and LinkedIn Pulse posts on strategic industry topics to brand executives as thought leaders
  • Newsjacking to break into key industry conversations and tier-1 press
  • Proprietary insights/data to build authority

RESULTS

  • 350 percent y-o-y increase in media coverage
  • Brand-defining feature story in Fortune
  • Industry perspective in New York Times, CNBC, Inc., Forbes, Wall Street Journal and more

“Without leaps of imagination or dreaming, we lose the excitement of possibilities. Dreaming, after all is a form of planning.”

Jonathan Davis
Managing Director

benefitfocus.com

Menu

  • Home
  • About
  • Services
  • Case Studies
    • EXO
    • Smartly.io
    • digital.ai
    • Appfolio
    • Benefit Focus
    • Criteo
  • Blog
  • Contact

Social Media

Linkedin Twitter

Contact

info@escalatepr.com
+1 (617) 312-5942

Designed by Creará