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Case Study: APPFOLIO PROPERTY MANAGER

Data tells the Story:
A Focused Market Snapshot

Client
EXO (Exponential Organizations)
Completed
July 2018
Timeframe
8 Months
Website
openexo.com
+ 0 %
Avg. Time on Page
+ 0 %
Avg. Session Duration
- 0 %
Avg. Page Load Time
+ 0 %
Bounce Rate

OBJECTIVES

  • Increase brand awareness among top-tier business and real estate press
  • Introduce AppFolio to specific regional markets
  • Establish AppFolio as a leading resource for data and commentary on national and regional real estate trends

STRATEGIES

  • Utilize data from U.S. Apartment Forecast to provide reporters with numbers to back up observed and emerging trends
  • Highlight report findings at a local and national level
  • Extend life of data through contributed content following initial news push

RESULTS

  • Nine pieces of coverage, including features in Investor’s Business Daily and real estate outlets, Inman News and GlobeSt.
  • Four pieces of coverage in San Francisco market, a priority for sales team
  • Thought leadership byline – U.S. Apartment Trends: What’s Happening in Your City? – in Realty Times
  • Combined coverage reached an estimated monthly audience of more than eight million

“Without leaps of imagination or dreaming, we lose the excitement of possibilities. Dreaming, after all is a form of planning.”

Jonathan Davis
Managing Director

appfolio.com

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