Case Study: APPFOLIO PROPERTY MANAGER
Data tells the Story:
Client
EXO (Exponential Organizations)
Completed
July 2018
Timeframe
8 Months
Website
openexo.com
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OBJECTIVES
- Increase brand awareness among top-tier business and real estate press
- Introduce AppFolio to specific regional markets
- Establish AppFolio as a leading resource for data and commentary on national and regional real estate trends
STRATEGIES
- Utilize data from U.S. Apartment Forecast to provide reporters with numbers to back up observed and emerging trends
- Highlight report findings at a local and national level
- Extend life of data through contributed content following initial news push
RESULTS
- Nine pieces of coverage, including features in Investor’s Business Daily and real estate outlets, Inman News and GlobeSt.
- Four pieces of coverage in San Francisco market, a priority for sales team
- Thought leadership byline – U.S. Apartment Trends: What’s Happening in Your City? – in Realty Times
- Combined coverage reached an estimated monthly audience of more than eight million
“Without leaps of imagination or dreaming, we lose the excitement of possibilities. Dreaming, after all is a form of planning.”
Jonathan Davis
Managing Director
