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Home
About
Services
Case Studies
EXO
Smartly.io
digital.ai
Appfolio
Benefit Focus
Criteo
Blog
Contact
Home
About
Services
Case Studies
EXO
Smartly.io
digital.ai
Appfolio
Benefit Focus
Criteo
Blog
Contact
Case Study: APPFOLIO PROPERTY MANAGER
Data tells the Story:
A Focused Market Snapshot
Client
EXO (Exponential Organizations)
Completed
July 2018
Timeframe
8 Months
Website
openexo.com
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OBJECTIVES
Increase brand awareness among top-tier business and real estate press
Introduce AppFolio to specific regional markets
Establish AppFolio as a leading resource for data and commentary on national and regional real estate trends
STRATEGIES
Utilize data from U.S. Apartment Forecast to provide reporters with numbers to back up observed and emerging trends
Highlight report findings at a local and national level
Extend life of data through contributed content following initial news push
RESULTS
Nine
pieces of coverage, including features in
Investor’s Business Daily
and real estate outlets,
Inman News
and
GlobeSt.
Four
pieces of coverage in San Francisco market, a priority for sales team
Thought leadership byline –
U.S. Apartment Trends: What’s Happening in Your City?
– in
Realty Times
Combined coverage reached an estimated monthly audience of more than
eight
million
“Without leaps of imagination or dreaming, we lose the excitement of possibilities. Dreaming, after all is a form of planning.”
Jonathan Davis
Managing Director
appfolio.com