Allbridge Featured in Hotel Dive on on AI and Cybersecurity Risks

Matt Koch, Chief Customer Officer at Allbridge, authored an expert guest post in Hotel Dive outlining four key AI and cybersecurity trends hoteliers must watch as digital infrastructure becomes more complex and more vulnerable.

In the article, “4 cybersecurity and AI trends hoteliers should know”, Koch discusses how AI is rapidly reshaping not only guest-facing services like concierge chatbots and surveillance but also the new threat vectors related to hotel guest data. With 31% of hospitality businesses having experienced a data breach (and many more than once), Koch stresses the need for better vendor oversight, more cohesive infrastructure, and increased urgency at the brand level.

“AI needs to be on their radar at the highest level and there needs to be a realization that an HVAC system with monitoring software can be just as big a target as primary customer databases.” Koch writes.

The article calls for hospitality brands to reduce their attack surface, modernize outdated systems, and consider technology partners that can support end-to-end infrastructure, especially as AI-powered cyberattacks grow more targeted and sophisticated.