About Escalate PR
We're an integrated communications and technology PR firm for modern businesses, offering a full suite of capabilities.
Why Choose Us
We’re all BIG agency exPats, who ran big, monolithic accounts that turned like a battleship, and were as nimble as a dancer wearing goalie pads.
We enjoyed the big titles and worldly perks, and had the multi-layered staff, with kids fresh out of school charging our clients hundreds of dollars an hour to edit mailing lists. We made a lot of owners a bunch of money, but never truly felt great about it. We had titles like Executive Vice President, Group Manager, Regional assistant to the vice president. Meh.
Now we’re a nimble group of skilled pros working virtually with a desire to do right by the clients with whom we choose to work.
We aren’t the PR firm for everyone, and we’ll let you know if the fit is bad, the style is out of touch, or the arrogance is too much. We’re not the PR firm for everyone because, no matter how many groups, divisions, specialties, and “focus” the big firms try to carve themselves into (to cater to every client, every dollar) there is no one size fits all solution to effective communications.
If we can’t get your attention, how will we EVER get the attention of your target audiences? To do it effectively, we need access to you, to the guys who push the buttons, make the decisions, and have skin in the game–just like us.
Our Team
Partner, Founder
Joel Richman
Joel has spent more than 20 years building award-winning visibility campaigns for companies across a broad spectrum of industries, from startups to publicly-traded enterprises. His unique perspectives result in customized brand visibility programs designed to exceed strategic goals. Past and present experience includes hardware manufacturers; open-source software and services; autonomous technologies; enterprise software; AI and machine learning; cloud/SaaS providers; consumer-oriented clients, as well as advertising, social web, marketing technology, media and public sector non-profits.
Partner
Jason Ouellette
For over two decades Jason has had the opportunity to help a number of
emerging growth and global B2B organizations that are bringing change to their markets. Whether it
is message development, campaign creation, media relations, crisis communications, content
creation or social media strategy Jason keeps the larger business goals in mind in order to get the
most impactful results.
Senior Consultant
Nina Pfister
Nina is a seasoned PR executive with over 10 years of experience helping emerging brands and industry thought leaders define their authentic value, gain exposure, build community, and achieve growth. Prior to joining Escalate as a consultant, Nina spent several years grinding it out in the corporate realm—from building an executive speakers bureau at the #1 global tech media company, to traditional PR agency work, and leading sales for an emerging startup—where she acquired the hands-on, professional prerequisites needed to push boundaries and dive head first into entrepreneurship. Nina’s top priority is relationship building—her cornerstone of successful execution in serving clients, press, and distinguished ecosystem of industry partners. Nina has been featured in tier 1 pages and on relevant stages as a PR pro who inspires leaders to take risks and step into the spotlight they deserve.
Senior Consultant
Lauren Gill
Lauren wakes up every morning with one goal in mind: PR driven by passion and purpose. Whether it’s helping executives gain more visibility and evolve as thought leaders, or strategizing with emerging brands to leverage exposure for growth, Lauren’s primary deliverable is to ensure that her clients feel supported and on track to become household names. Prior to Escalate, Lauren supported the #1 tech media company in the world, and gained corporate experience in PR, event planning and business development. Her professional background, paired with her enthusiasm for increasing client brand awareness and revenue, make her a publicist powerhouse.
Senior Consultant
Katherine Schroeter
Katherine Schroeter is a PR consultant specializing in the development and execution of result-driven PR plans including media relations, writing, content creation, and social media strategy. With over 10 years of experience, she has a strong track record of helping B2B tech companies stand out in an increasingly noisy market, her experience covers several B2B tech sectors including advertising and marketing technology, supply chain, healthcare, financial services, IT services and more. She builds and nurtures robust media relationships that have resulted in high level placements, including The Wall Street Journal, Forbes, Business Insider, Entrepreneur, Adweek and more.
Senior Consultant
Emily Adams
Emily Adams is a PR consultant with nearly a decade of experience driving communications and media relations strategy for B2B technology clients, from startups to unicorns to publicly traded companies. She has worked with clients across a wide variety of industries, including data and analytics, AI, cloud computing, software development, 3D printing, ad/marketing technology, cybersecurity and more.
