IDC Featured in The New York Times on U.S. Tariff Confusion and Supply Chain Uncertainty
Simon Ellis, Supply Chain Strategies Leader at IDC, was featured in The New York Times offering expert commentary on the ripple effects of newly imposed U.S. tariffs targeting transshipped goods. The article unpacks growing confusion around the administration’s 40% tariff on products routed through third countries, part of a broader crackdown on Chinese supply chains, and how the lack of clear definitions is leaving importers in the dark. As the story explores the potential reshaping of global manufacturing and sourcing strategies, Ellis provides sharp insight into why visibility into supply chains has never been more critical.
What IDC Said
“These things always end up being good enough for the purposes,” said Simon Ellis, who leads supply chain strategies at IDC. “If, with tariffs, all of a sudden now there is a clear cost pressure to have better information, companies will improve their tools.”
Why It Matters
IDC’s inclusion in The New York Times underscores the firm’s role as a trusted voice on high-stakes supply chain and trade issues. Ellis’ quote brings a grounded perspective on the shift toward smarter tools and visibility, a critical area where IDC advises clients.
From a PR standpoint, this is a strong example of how proactive outreach for timely, expert commentary can secure placement in national media, reinforcing brand authority while keeping your company in the conversation when the stakes are high.
Want to Learn More?
Read the full article on the New York Times website using this link: https://www.nytimes.com/2025/08/08/business/economy/trump-tariffs-transshipment.html
Ready to Strengthen Your PR Strategy?
At Escalate PR, we specialize in high-impact enterprise B2B technology PR that puts your brand at the center of major policy and industry conversations. If your company needs to break through the noise on issues like trade, tariffs, or manufacturing strategy, book a time with our team to explore what’s possible.
FAQs
Who is IDC?
IDC (International Data Corporation) is a leading global provider of market intelligence, advisory services, and events for the IT, telecommunications, and consumer technology markets. IDC’s analysis and insight help IT professionals, business executives, and the investment community make fact-based technology decisions and achieve their key business objectives. One example of their insights is found within this New York Times article that examines the current state of global supply chains and the need to be able to navigate disruption and optimize operations.
What is the PR value of a New York Times feature like this?
Securing a quote in The New York Times positions IDC and its analysts as trusted authorities in the global conversation. It builds credibility with both global executives and industry stakeholders, boosts visibility across high-intent search terms, and supports long-term thought leadership goals.
How does Escalate PR help clients earn strategic media coverage?
Escalate PR partners closely with its clients to surface timely, authoritative commentary around some of the more trending topics and trends across an industry. For IDC, our team identified a real-time opportunity, pitched Simon Ellis as a key voice in the current supply chain and tariff conversation, and worked behind the scenes to help ensure a seamless, high-impact inclusion in a national news feature.