Answer Engine Optimization (AEO)
As generative AI tools reshape how buyers research and make decisions, visibility strategies must evolve. Traditional SEO optimization is no longer enough. Escalate PR’s Answer Engine Optimization (AEO) service ensures your brand is discoverable in both search engines and LLM-powered answer engines like ChatGPT, Perplexity, and Claude – so your name shows up when it matters most aligned with your overall PR strategy.
Most brands are still chasing Google rankings. But what about your prospects? They’re asking AI tools for recommendations, vendor comparisons, and thought leadership often before visiting a single website. If your company isn’t part of those responses, you’re not in the conversation.
This is where PR can make a difference.
Escalate PR integrates earned media, executive thought leadership, and high-authority third-party mentions into your AEO strategy. Why? Because AI tools rely on trusted, well-cited sources, not just optimized metadata. PR is no longer an afterthought in search; it’s fueling the way that machines learn.
Our AEO partner offers our clients access to a proprietary AI monitoring platform, to benchmark and track how often your brand appears in AI-generated results. Together, we provide:
- A full audit of your digital and media footprint
- Technical and schema improvements to boost discoverability
- Targeted PR campaigns designed to drive high-authority mentions
- Ongoing monitoring and optimization based on AI tool performance
This is how brands win in a world where buyers don’t always Google first. If you’re ready to make PR a foundational part of your AI visibility strategy, let’s talk.