At Escalate PR, every consultant brings 15+ years of experience – by design. Our goal is to give clients a true peer-to-peer experience with experts who can not only stand up a program from the ground up, but also bring the experience and market knowledge that our clients deserve. Having worked on both the agency and in-house sides, our team understands what boards, investors, prospects, and the media are looking for – and we pass that insight directly to our clients. It’s an intimate understanding of the landscape that only comes from decades of navigating it.

Why is Escalate PR Senior-Only?

We don’t dislike junior staff; we were once in their seats. What we do dislike is when clients are forced to train up their agency team. In our big-agency days, we saw a model that prioritized profits over outcomes, where programs were sold under the promise of a senior team, only to be handed off to junior staff. The result? Frustrated clients, wasted cycles, and damaged relationships.

We built Escalate to flip that model on its head. We play the long game. Our clients get exactly what they were promised: a senior team they can trust to deliver from day one. We all got into communications because we love the work, and Escalate PR is how we’ve taken back control to do our best work, with the best outcomes, for the people we partner with.

We’ve worked with companies from every corner of the B2B tech world, including cybersecurity, HR tech, enterprise SaaS, hardware, cloud, and UAVs. Some stories are naturally exciting, while others are deeply technical and challenging to translate. We know how to bridge that gap, and Escalate PR excels at turning complex B2B tech into compelling narratives that earn attention and build momentum in niche trades and top-tier outlets. Our decades of experience mean we know where your story needs to live, what the media wants, what questions they’ll ask, and how to position your story for maximum impact.

How does Escalate PR excel at turning complex topics digestible?

This isn’t our first rodeo. We blend the art of storytelling with the science of analytics, ensuring every move pushes the needle forward. Technology is dense and, quite honestly, often not differentiated from the competition. We aim to start with the solution, not the problem, helping our clients communicate what their technology enables groups to do, rather than why it is the better choice.

Our role is to guide you toward what will work, challenge assumptions, and offer fresh perspectives – so, if you’re looking for “yes” people, you’ve come to the wrong place. We partner closely with clients to push beyond the obvious and uncover the stories that truly set them apart.

Why does Escalate PR take a direct and collaborative approach?

We’re hired to counsel and deliver results, so that’s the only way to approach our client relationships. In PR, not everything a company considers “news” will be news to the media, and understanding that distinction is critical. Reporters have their own priorities, pressures, and audiences to serve. We know how to play that game, and we know what wins. That means delivering fresh perspectives, challenging norms, and pushing against the status quo to get coverage that matters. What we will never do is issue a press release just for the sake of doing so; every move we make is carefully designed to have an impact.

Business moves in cycles; some months bring high-volume launches, others require creative momentum-building. Our model is designed to adapt to you. We stay engaged through the highs and lows, finding fresh story angles when news is scarce and amplifying visibility when it breaks. With a distributed team spanning the U.S. and Europe, we extend your workday and deliver faster turnarounds without compromising quality.

Our “always on” approach is designed to maximize your time. Our open-book policy frees meetings up for strategy, brainstorming, and creative direction. Behind the scenes, we’re constantly mining social channels, reviewing interviews, and analyzing touchpoints to generate new storylines – week after week, month after month. That’s the benefit of working with seasoned PR experts.

Why is Escalate PR Always On?

We want to be in it with you for the long term. Our average partnership length is 3 years, and this agency has only been in existence for 5 years. True partnership is not about nickel-and-diming clients; it is about celebrating wins and creating more together. Some agencies will cut the program once the hours are reached for the month, but that isn’t how we work – we are committed to creating long-lasting relationships.

We are focused on results, and we detest fluff. No inflated layers, no expensive offices, no wasted cycles. This means your investment goes exactly where it should: into senior-level strategy and hands-on execution. You gain direct access to the individuals responsible for the work, and every action is carefully designed to move the needle toward your goals.

Why does Escalate PR have a low overhead model?

Because the old agency model was flawed, clients were often paying for junior staff to learn on their dime. Fancy titles (with fancy paychecks), expensive offices in downtown cities with the best parking garages. The dollars were adding up on the client side, but the results were not justified. The result? Client frustration, wasted dollars, and churn. Escalate PR was built differently: senior experts, streamlined operations, and a focus on delivering results for long-term partnerships.

Our team has evolved through every major shift in communications, from the .com era to the cloud boom and now the rise of AI search. Today, we’re among the first PR agencies to weave Answer Engine Optimization (AEO) directly into client programs, ensuring your brand appears in AI-powered platforms like ChatGPT, Perplexity, and Claude. Business is constantly evolving, and staying ahead of what’s next is the standard.

Why is Escalate PR able to constantly evolve?

Because we’re nimble by design. Without the layers of a large traditional agency, we adapt more quickly, integrate new strategies sooner, and keep our clients ahead of the curve – where the real competitive advantage resides.