Jason Ouellette, Co-Founder and Partner at Escalate PR, was featured in PRovoke Media this morning, discussing the impact of Meta’s recent decision to lift restrictions and its implications for marketing leaders. Emphasizing the importance of adapting to the shifting social media landscape, Jason dives into brand safety developments, what marketers must consider, and how marketers can take control of their content.
Ouellette added to that by saying that the biggest opportunity now is going to be owned content. “Brands today are spinning up their own content hubs and using them as a place where prospects, customers, and employees can get their latest information – whether it be from the brand or other organizations. The decision by Meta could be a boon for those in corporate communications and PR as the ability to get your message and content out in a way that drives influence is controlled to a higher degree,” he said. 
With Meta’s recent changes sparking concerns around ad placement and brand safety, Ouellette’s perspective provides a clear and actionable path forward for marketers – shifting focus to owned content and embracing it as a powerful strategic tool to reclaim control of narratives. This approach not only ensures their messaging aligns with their values but also strengthens trust and deepens connections with audiences in an increasingly unpredictable digital landscape.
At Escalate PR, we specialize in helping brands navigate these complex shifts with expert strategies that drive influence and engagement. Curious how to take your strategy to the next level? Click below to start the conversation. 👇