Upstream Works in Fortune Magazine

posted on June 14, 2024
Upstream Works in Fortune Magazine

Rob McDougall, CEO of Upstream Works, was featured in Fortune Magazine offering valuable insights into the pivotal role of customer intelligence (CI) in business success. McDougall’s contributions underscore the significance of leveraging CI to gain a competitive advantage in today’s market. By deeply understanding customer behaviors, needs, and preferences, businesses can enhance product offerings, tailor marketing strategies, and ultimately boost revenue. His insights align with the broader narrative of the article, which discusses various methods and benefits of CI, including its role in personalized marketing, improved customer service, and informed product development.

Blue quotation markCustomer intelligence is crucial to many areas of business success. From knowing what items to stock on a shelf (and even where to stock them), to understanding what products to build, how to sell them, and how to price them, customer intelligence is the aspect that should be driving the decisions of the business. Increasingly, business success is becoming a game of inches as consumer choice and product complexity increase. Understanding the nuances of customer behaviors is what gives the edge to the winners.

The full article, “What is customer intelligence? Understand your customers to drive revenue” is available on Fortunes website.

About Escalate PR

Escalate was built to provide B2B tech and tech-adjacent organizations with consistent high-level strategy, counsel, and deliver the results they deserve each and every day. We aim to challenge the traditional agency model with a modern approach to communications that is more efficient and cost-effective. 

Escalate PR is a Boston-based virtual boutique consultancy, though we have PR professionals across the country (San Diego, San Francisco, Phoenix, New York, New Jersey, and more). Our team of 16 senior public relations strategists boast an average of 15 years experience each with the ability to provide top tier services to each and every client.

Escalate PR specializes in enterprise technology with experience in call center technology and customer experience (CX). To view our main suite of services, use this link to visit our services overview and learn about our team here.

Learn more about our clients and their work under Experience and Insights.