Introduce unknown, Finland-based company to U.S. market to drive awareness and leads
Position Smartly.io as a leading global Facebook Marketing Partner
Support recruiting by showing off Smartly.io’s smart, engineering-centric culture
STRATEGIES
Be an ally to Facebook marketers with technical and actionable bylines
Position Smartly.io as an undiscovered adtech startup working with some of the most advanced digital marketers
Show off scrappy startup culture to gain local, national and industry awareness with talent
RESULTS
36 high-quality pieces of coverage across business, tech and ad trade outlets, including corporate momentum features in TechCrunch and MediaPost in the first six months of engagement
13 introductory CEO meetings including WSJ, CNBC, MarketingLand, TechCrunch and AdExchanger
7 bylines in key trades including AdWeek and The Drum
4 product/customer feature stories placed in key trade and vertical publications
CNBC, Forbes culture stories and winner of Most Innovative Culture in Digiday WorkLife Awards
“Without leaps of imagination or dreaming, we lose the excitement of possibilities. Dreaming, after all is a form of planning.”