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Case Study: SMARTLY.IO

POSITIONING
A LEADER

Client
EXO (Exponential Organizations)
Completed
July 2018
Timeframe
8 Months
Website
openexo.com
+ 0 %
Avg. Time on Page
+ 0 %
Avg. Session Duration
- 0 %
Avg. Page Load Time
+ 0 %
Bounce Rate

OBJECTIVES

  • Introduce unknown, Finland-based company to U.S. market to drive awareness and leads
  • Position Smartly.io as a leading global Facebook Marketing Partner
  • Support recruiting by showing off Smartly.io’s smart, engineering-centric culture

STRATEGIES

  • Be an ally to Facebook marketers with technical and actionable bylines
  • Position Smartly.io as an undiscovered adtech startup working with some of the most advanced digital marketers
  • Show off scrappy startup culture to gain local, national and industry awareness with talent

RESULTS

  • 36 high-quality pieces of coverage across business, tech and ad trade outlets, including corporate momentum features in TechCrunch and MediaPost in the first six months of engagement
  • 13 introductory CEO meetings including WSJ, CNBC, MarketingLand, TechCrunch and AdExchanger
  • 7 bylines in key trades including AdWeek and The Drum
  • 4 product/customer feature stories placed in key trade and vertical publications
  • CNBC, Forbes culture stories and winner of Most Innovative Culture in Digiday WorkLife Awards

“Without leaps of imagination or dreaming, we lose the excitement of possibilities. Dreaming, after all is a form of planning.”

Jonathan Davis
Managing Director

smartly.io

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