Case Study: SMARTLY.IO
POSITIONING
Client
EXO (Exponential Organizations)
Completed
July 2018
Timeframe
8 Months
Website
openexo.com
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OBJECTIVES
- Introduce unknown, Finland-based company to U.S. market to drive awareness and leads
- Position Smartly.io as a leading global Facebook Marketing Partner
- Support recruiting by showing off Smartly.io’s smart, engineering-centric culture
STRATEGIES
- Be an ally to Facebook marketers with technical and actionable bylines
- Position Smartly.io as an undiscovered adtech startup working with some of the most advanced digital marketers
- Show off scrappy startup culture to gain local, national and industry awareness with talent
RESULTS
- 36 high-quality pieces of coverage across business, tech and ad trade outlets, including corporate momentum features in TechCrunch and MediaPost in the first six months of engagement
- 13 introductory CEO meetings including WSJ, CNBC, MarketingLand, TechCrunch and AdExchanger
- 7 bylines in key trades including AdWeek and The Drum
- 4 product/customer feature stories placed in key trade and vertical publications
- CNBC, Forbes culture stories and winner of Most Innovative Culture in Digiday WorkLife Awards
“Without leaps of imagination or dreaming, we lose the excitement of possibilities. Dreaming, after all is a form of planning.”
Jonathan Davis
Managing Director
