Case Study: Criteo
Criteo Earnings:
Client
EXO (Exponential Organizations)
Completed
July 2018
Timeframe
8 Months
Website
openexo.com
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OBJECTIVES
- Make more noise around quarterly earnings and position Criteo as industry’s biggest IPO success
- Raise profile against big-name competition, Google and Facebook, in US business, tech and investor circles through first-ever broadcast appearance
STRATEGIES
- Shift announcement timing to before market opens to allow for pre-briefs the day prior
- Focus on a high-quality, financially-focused business story to set the foundation
- Tap trade publications to differentiate the technology and value proposition
RESULTS
- 53 pieces of positive earnings coverage across business, tech and trade outlets such as WSJ, CNBC, Business Insider, The Street and AdExchanger – a 5x increase over the previous quarter (which was pre-SHIFT) and 190M total UVMs
- CEO appearance on Fox Business Network in “The future of ad technology”
- On-message positioning: “Taking on Google with ads,” “Unlike many ad tech companies, Criteo is profitable” and “Criteo beat Wall Street estimates…due to
its mobile offerings and strong sales to the retail sector”
“Without leaps of imagination or dreaming, we lose the excitement of possibilities. Dreaming, after all is a form of planning.”
Jonathan Davis
Managing Director
