Case Study: DIGITAL.AI
SOCIAL MEDIA
Client
EXO (Exponential Organizations)
Completed
July 2018
Timeframe
8 Months
Website
openexo.com
Formerly known as Apperian
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OBJECTIVES
- Use Twitter to directly interact with reporters about specific articles.
- Offer contrarian PoVs, suggest additional information to broaden reporting perspective
- Position digital.ai company as a thought-leader
STRATEGIES
- Leverage all-star executive team to establish credibility and drive interest.
- Tease upcoming products by speaking to early overwhelming interests.
- Grab the attention of key reporters and editors for immediate and future engagement.
RESULTS
- Engagement with reporters on a personal level
- Made executives ‘instant experts’ in the mobile application security space
- Secured interviews via social outreach with Cult of Mac, Tech Target, CITEWorld, Computing UK and other coverage
“Without leaps of imagination or dreaming, we lose the excitement of possibilities. Dreaming, after all is a form of planning.”
Jonathan Davis
Managing Director
