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Home
About
Services
Case Studies
EXO
Smartly.io
digital.ai
Appfolio
Benefit Focus
Criteo
Blog
Contact
Home
About
Services
Case Studies
EXO
Smartly.io
digital.ai
Appfolio
Benefit Focus
Criteo
Blog
Contact
Case Study: DIGITAL.AI
SOCIAL MEDIA
"NEWS-JACKING"
Client
EXO (Exponential Organizations)
Completed
July 2018
Timeframe
8 Months
Website
openexo.com
Formerly known as
Apperian
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OBJECTIVES
Use Twitter to directly interact with reporters about specific articles.
Offer contrarian PoVs, suggest additional information to broaden reporting perspective
Position digital.ai company as a thought-leader
STRATEGIES
Leverage all-star executive team to establish credibility and drive interest.
Tease upcoming products by speaking to early overwhelming interests.
Grab the attention of key reporters and editors for immediate and future engagement.
RESULTS
Engagement with reporters on a personal level
Made executives ‘instant experts’ in the mobile application security space
Secured interviews via social outreach with Cult of Mac, Tech Target, CITEWorld, Computing UK and other coverage
“Without leaps of imagination or dreaming, we lose the excitement of possibilities. Dreaming, after all is a form of planning.”
Jonathan Davis
Managing Director
digital.ai