✨ The Data-Backed Framework for AI-Optimized Press Releases ✨

Discover what more than 3,200 B2B tech press releases revealed about how AI tools read, rank, and digest news - and how you can apply the new structure to your next announcement.

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What You’ll Learn in This Research

AI search has changed how brands are discovered.
Our joint study with LLM Listed analyzed more than 3,200 B2B tech press releases to identify what structure, format, and language help AI tools correctly cite brand content.

Inside the infographic:

  • The 10-part structure that improves AI visibility and accuracy

  • Data showing up to 58 % higher inclusion in AI-generated answers

  • Key writing guidelines proven to boost “what’s new” and “expert opinion” citations

  • Insights from analysis across 16 global newswire networks

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“Press releases have long been seen as the necessary evils of PR but today have taken on new importance for marketing programs in the era of AI search,”
Jason Ouellette, Co-Founder and Partner at Escalate PR
“We built the AI-Optimized Press Release format to ensure every press release does more than share news, Escalate PR is taking a data-driven approach, grounded in real analysis of how large language models read, rank, and cite content – giving brands a measurable way to improve how they show up in AI-powered search.”
Joel Richman, Founding Partner at Escalate PR.
"Companies must take control of how they are represented in this emerging environment and avoid being otherwise defined by incomplete or inaccurate AI responses,"
Ben Harper, Founder of LLM Listed

Why AI-Optimized Press Releases Are Changing PR

Traditional SEO can’t keep pace with how AI engines discover information. Tools like ChatGPT, Gemini, and Perplexity prioritize structured, credible, and well-sourced content over keyword density.

With more than 60% of consumers consulting AI tools before purchasing and AI-driven leads converting seven times faster, brands must ensure their stories appear accurately and authoritatively inside AI-generated answers.

AI Optimized Press Release Format

Escalate PR’s AI-Optimized Press Release (AOPR) format transforms every announcement into an asset that improves visibility, factual accuracy, and brand authority across AI search results.

How the AOPR Format Works

Developed in partnership with LLM Listed, the AOPR format was validated using proprietary software and tested across major AI models.

Results showed an average 46% increase in factual accuracy and 42% higher summarization rate.

The format includes:

  • Headline & Sub-Headline: 42% higher accurate summarization
  • Dateline & Lead: 31% higher inclusion in contextual AI summaries
  • Bulleted “What’s New” section: 49% higher inclusion across top AI tools
  • FAQ section: 58% higher “answerability” rate
  • Proof & Data Points: 46% higher perceived authority

Each element is designed to make your news clearer for both humans and AI engines.

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Turn Every Press Release Into An AI-Visible Asset

with the only data-backed AI-optimized press release format
Download the Framework